Overall, about 60% of our customers are between 18 and 45 years old, with the remainder split between children and seniors. One major variable in this calculation is what movie is showing at any given time. Keep in mind that different films attract different audiences. A science fiction adventure will draw a younger male audience while a romantic comedy will attract females and couples in their 20's - 50's. Be aware of upcoming releases so you can plan your marketing strategy accordingly. Although with multiple screens showing a wide variety of films, you can be assured of reaching the broadest range of customers possible.
Our Concord location has served 1,200,000 customers annually since it's opening. Modesto has seen 1,300,000 movie-goers pass through it's doors. Our Vacaville and Pittsburg locations average between 800,000 and 900,000 visitors every year and Las Vegas is well on the way to breaking attendance records. That gives you an average weekly count of 18,000 to 23,000 potential customers who will view your advertisement.
Your OnScreen Advertisement is shown 2 to 3 times per intermission, per screen. If you factor that out, your ad would be shown anywhere from 1,100 to 1,500 times a week depending on which theatre location you choose.
For general population demographics, please click on the following links: